Garmin, the global leader in satellite navigation, which has been successful in creating navigation and communication devices, would host a trade delegation in Accra, from May 12th to 16th. The purpose of the trade delegation is to engage with prospective businesses partners in West Africa who have strong distribution capabilities, and proven track records of successfully furthering brands into their designated markets.
According to a statement from Garmin Southern Africa (Pty) Limited, and copied to the Ghana News Agency,with global annual revenues of over 2.5 billion dollars, and presence in 54 territories around the globe, Garmin has sold over 100 million products worldwide.
‘And have realized that it is important to have the right mix of channel partners, products and tools available in each territory to provide product support’, it added.
The extensive ranges of products serve many industries, including Marine, Outdoor, Automotive, Sports and Wellness.
The statement said Garmin’s products or tools are suited to developed economies where infrastructure requirements are extensive, and mapping out of new boundaries, roads, way points are keys to the countries expansion.
It said the GPS technology is used in sport and Garmin’s range of Fitness watches track personal data such as time, speed, distance, calories, and cadence and when paired with a Heart Rate Monitor, tracks your heart rate.
It explained, the Marine Echo range of fish finders make use of GPS and sonar technology to map and view fish under water which is a great aid in subsistence fishing, Garmin Outdoor watches are great for hiking, where the handheld devices track waypoints.
With the expansion of cities and roads in Accra, Lagos, Yamoussoukro, Yaoundé, Libreville and Dakar, the Garmin Automotive products become a valuable tool in navigating the streets, finding petrol stations, hotels, restaurants, and shopping centers.
In conjunction with PDSA Ghana, Garmin would be hosting discussions on West African business opportunities to resell, distribute and service our wide range of GPS products and solutions. GNA